American Eagle has launched their first ever international ad campaign, and got a bunch of social media stars to help.
Teen-focused retailers are facing an industry crisis in 2016. From Aeropostale to Quicksilver, these companies have filed for bankruptcy, with brands like Gap and Abercrombie following close behind.
To avoid this, American Eagle says they are marketing to teens via authenticity, with appeals to your individuality. Do you think it's working? Check out some of the clips below:
Recognize anyone? ;-)